Privacy Policy

At Leadica, we take privacy as seriously as we take building growth systems – no fluff, no legal jargon overload, just a clear, no-nonsense breakdown of how we handle your data.

We work primarily with businesses across Australia and New Zealand, but good growth systems and AI automation know no borders, so we may attract clients from anywhere. If you're here, you probably want to know what happens when you visit our website, interact with our content, or trust us with your details. Let's break it down…

1. What Information We Collect (And Why We Need It)

We collect two types of information: the stuff you give us directly and the data we gather automatically when you use our site.

When you book a call, fill out a form, download a resource, or reach out, we'll ask for your name, email, phone number, company details, and anything else relevant to actually helping you. We don't ask for unnecessary info – just enough to make sure we can deliver value.

Then there's the data that gets collected automatically when you visit our website – things like your IP address, browser type, device info, and browsing behaviour. This helps us understand what's working, what's not, and how to improve our site and marketing. Yes, we use cookies (not the chocolate chip kind, unfortunately), but you can always tweak your browser settings if you'd rather not be tracked.

2. How We Use Your Information (No Shady Business, Just Smart Operations)

We collect data for one simple reason – to improve your experience and help you grow your business with better systems and automation. If you share your details with us, here's what we do with them:

• We use them to respond to your enquiries, book strategy sessions, and deliver insights that actually matter.
• We might send you emails, but only if they're useful – if you don't want them, you can opt out anytime (no hard feelings).
• We analyse how people interact with our site so we can improve performance, marketing, and content.
• If you become a Leadica client, we'll use your details to set up, run, and support your growth systems and AI automations smoothly.

We don't sell or rent your data – ever. Your information stays with us, and when we do share it, it's only with trusted third-party platforms that help us operate or deliver services, including CRM systems, email marketing platforms, automation tools, advertising platforms, analytics tools, AI tools, SMS providers, hosting providers, payment processors and data enrichment services.

3. When We Might Share Your Data (And When We Won't)

Your data is your data. We only share it under specific conditions:

• If you're a Leadica client and we need to sync with third-party platforms (such as CRM systems, email marketing platforms, automation tools, advertising platforms, analytics tools, AI tools, SMS providers, hosting providers or data enrichment services) to run your growth systems, automations or campaigns effectively.
• If required by law (if the authorities ask for it, we have to comply).
• If we ever merge, sell, or restructure our business (though your privacy will still be protected).

We work with platforms that prioritise data security and require our partners to handle information responsibly. We are not responsible for the acts, omissions, outages, data handling practices, security incidents or terms of those third-party platforms, except to the extent caused by our own negligence, wilful misconduct or breach of our written agreement with you. Unless otherwise agreed in writing, we do not guarantee that any third-party platform will provide insurance cover, indemnity or compensation in the event of a data breach, platform compromise, outage, unauthorised access or other incident. Our full position on third-party platforms and client-provided data is set out in section 13 of our Website Terms.

4. Data Security (We Take It Seriously)

We use security measures to protect your data from unauthorised access, misuse, or loss. That said, the internet isn't Fort Knox, so while we do our best, we can't guarantee complete security. If you ever suspect an issue, let us know, and we'll act fast.

5. Client-Provided Contact and Marketing Data

In some cases, our clients provide us with customer lists, prospect lists, subscriber lists, contact records, CRM data, suppression lists or other personal information about their customers, prospects, subscribers or business contacts, so we can provide marketing, automation, CRM, lead management, suppression list, email, SMS, advertising, analytics or outreach services on their behalf.

This information may include names, email addresses, phone numbers, business names, locations, enquiry details, campaign activity, preferences, communication history or other information required to deliver the agreed services.

Where we receive this information from a client, we use it only for the purpose of providing the agreed services to that client, unless otherwise agreed in writing or required by law. We do not sell client-provided contact data, use it for our own unrelated marketing, or disclose it except where required to provide the agreed services, comply with law, protect our rights, or use approved service providers and third-party platforms (including CRM systems, email marketing platforms, automation tools, advertising platforms, analytics tools, AI tools, SMS providers, hosting providers and data enrichment services).

We take reasonable steps to protect client-provided contact data from unauthorised access, loss, misuse, disclosure or alteration. This may include access controls, secure transfer methods, restricted user permissions, reputable cloud platforms, password protection and deletion or return of data when it is no longer required.

Our clients confirm that they have all rights, permissions, consents and lawful authority required to provide us with personal information and to instruct us to use it for marketing, automation, CRM, outreach or related services. This includes ensuring appropriate consent, notices and unsubscribe processes are in place, and complying with privacy, spam, marketing, consumer protection and industry-specific laws that apply to their business. Our responsibilities and liability in relation to client-provided data and third-party platforms are also addressed in our Website Terms (see section 13).

If we become aware of a privacy or security incident involving client-provided personal information, we will take reasonable steps to contain and assess the incident and notify the affected client where required or appropriate.

6. Your Rights (You're in Control Here)

Your data, your choice. You can:

• Ask what information we have on you.
• Request corrections or updates.
• Opt-out of marketing emails anytime.
• Request that we delete your data (where legally possible).

If you want to do any of the above, email us at hello@leadica.io and we'll take care of it.

7. Third-Party Links (What Happens Outside Our Website)

Sometimes, we link to other websites, resources, or tools. If you click a link that takes you elsewhere, just remember that we're not responsible for their privacy policies – so read their terms before sharing personal details.

8. Cookies & Tracking (Yes, We Use Them, But You're in Control)

We use cookies and tracking pixels to:

• Improve website functionality and user experience.
• Track how people interact with our site.
• Retarget ads to website visitors.

If that's not your thing, you can change your browser settings to disable cookies anytime.

9. Children's Privacy (Sorry, This Is a Grown-Up Business)

Our services aren't designed for kids under 18. We don't knowingly collect their data – if we find out we have, we'll delete it.

10. Changes to This Policy

We might update this Privacy Policy from time to time. If we make significant changes, we'll post them here and update the date. If it's a major shift, we may notify you directly.

11. Data Processing Addendum (DPA)

This section applies where Leadica processes personal information on behalf of a client (for example, when delivering marketing, automation, CRM, lead management, suppression list, email, SMS, advertising, analytics or outreach services). It supplements, and should be read together with, section 13 of our Website Terms. Where there is any inconsistency, the Website Terms prevail.

11.1 Roles of the parties

For client-provided personal information, the client is the data controller (or equivalent) and Leadica acts as the data processor (or equivalent). Each party will comply with the privacy, spam, marketing, consumer protection and industry-specific laws that apply to it.

11.2 Scope, subject matter and duration

Leadica will process client-provided personal information only to deliver the agreed services described in the relevant proposal, statement of work or client agreement, for as long as those services are provided, unless otherwise agreed in writing or required by law.

11.3 Categories of data and data subjects

Personal information processed under this DPA may include customer lists, prospect lists, subscriber lists, contact records, CRM data, suppression lists and related details such as names, email addresses, phone numbers, business names, locations, enquiry details, campaign activity, preferences and communication history. Data subjects may include the client's customers, prospects, subscribers, leads and business contacts.

11.4 Client instructions, rights, permissions and consents

Leadica processes client-provided personal information on the documented instructions of the client (including instructions given through agreed configurations, campaigns and platform settings). The client confirms that it has all rights, permissions, consents and lawful authority required to provide that information to Leadica and to instruct Leadica to use it for the agreed services, including ensuring appropriate consent, notices and unsubscribe processes are in place where required by law.

11.5 Confidentiality and access

Leadica will keep client-provided personal information confidential and limit access to personnel who need it to deliver the services and who are bound by appropriate confidentiality obligations.

11.6 Security

Leadica will take reasonable technical and organisational measures to protect client-provided personal information from unauthorised access, loss, misuse, disclosure or alteration. These may include access controls, secure transfer methods, restricted user permissions, reputable cloud platforms, password protection and deletion or return of data when it is no longer required.

11.7 Sub-processors and third-party platforms

The client acknowledges and authorises Leadica to use third-party platforms and sub-processors to deliver the agreed services, including CRM systems, email marketing platforms, automation tools, advertising platforms, analytics tools, AI tools, SMS providers, hosting providers and data enrichment services. Leadica will use reasonable efforts to engage providers that apply appropriate security and data handling practices. Leadica is not responsible for the acts, omissions, outages, data handling practices, security incidents or terms of those third-party platforms, except to the extent caused by Leadica's own negligence, wilful misconduct or breach of its written agreement with the client. Unless otherwise agreed in writing, Leadica does not guarantee that any third-party platform will provide insurance cover, indemnity or compensation in the event of a data breach, platform compromise, outage, unauthorised access or other incident.

11.8 International transfers

Some third-party platforms used to deliver the services may store or process personal information outside the client's country, including in jurisdictions such as Australia, the United States and the European Union. By instructing Leadica to use these platforms, the client authorises any such transfers, subject to applicable law.

11.9 Assistance with data subject requests

Where reasonably possible, Leadica will assist the client in responding to requests from individuals to access, correct, delete, suppress or otherwise manage their personal information held within the agreed services. Requests received directly by Leadica will be referred to the relevant client.

11.10 Incident notification

If Leadica becomes aware of a privacy or security incident involving client-provided personal information, Leadica will take reasonable steps to contain and assess the incident and notify the affected client without undue delay where required or appropriate, so the client can meet its own notification obligations.

11.11 Return or deletion of data

On termination of the services, or at the client's reasonable written request, Leadica will return or delete client-provided personal information, except where Leadica is required to retain it by law or for legitimate business records.

11.12 Liability

Liability for matters covered by this DPA, including client-provided data, marketing lists, campaign activity, third-party platforms and data handling, is governed by, and subject to the overall liability cap in, our Website Terms (see sections 12 and 13), except where liability cannot legally be excluded or limited.

12. How to Contact Us (Yes, a Real Person Will Respond)

If you have questions, concerns, or requests about your data, contact us here:

Leadica
Level 1, 285 Parnell Road, Parnell, Auckland 1052
Email: hello@leadica.io
Phone: +64 9 309 5050

That's it – clear, simple, and straight to the point. Now, back to building smarter growth systems. 🚀