We build automation systems that give business owners their time back.
Leadica is an AI-led automation and growth agency working across New Zealand and Australia. We design and implement the systems that turn messy workflows into repeatable machines – from lead handling and quoting through to follow-up, client onboarding, and internal operations.
- Based in NZ – supporting NZ + AU
- Automation-first delivery
- Built for busy owner-operators
Why Leadica exists
Most businesses don't have a marketing problem – they have a systems problem. Leads go cold, quotes take too long, follow-ups get missed, and the owner becomes the bottleneck.
Leadica was built to fix that. We combine practical growth marketing with automation and AI so the work that used to steal hours each week happens automatically, consistently, and at scale.
What we build
We don't just advise – we implement.
Lead handling automation
Speed-to-lead workflows that respond, qualify, and route enquiries instantly.
Quoting systems
From manual quoting to structured estimating and automated quote delivery.
Follow-up and nurture
Sequences that keep deals moving without chasing.
Operations automation
Admin workflows that reduce repetition across the business.
AI agents
Voice and messaging agents that support the team, not replace it.
Our approach
The goal is simple – fewer manual steps, faster turnaround, and consistent outcomes.
Diagnose
Map your current workflow, bottlenecks, and leakage.
Design
Build the system architecture and automations around your tools.
Deploy
Implement, test, and train your team.
Optimise
Improve conversion, speed, and reliability over time.
The team behind the systems
Together, we bring the strategy and execution to build automation that actually sticks.
Phil Dossett
Co-FounderGrowth marketing and automation specialist focused on building systems that turn attention into pipeline and pipeline into predictable revenue.
Richard Jessep
Co-FounderDelivery and operations leader focused on implementation quality, process design, and ensuring automations work in the real world.
Built for New Zealand and Australia
We understand the realities of NZ and AU businesses – lean teams, high labour costs, and the constant pressure to deliver fast while doing more with less. We build systems designed for local operations, local expectations, and practical adoption.
- NZ + AU delivery focus
- Remote-first implementation with clear comms
- Designed for busy teams
What you can expect working with us
Clear scope, clear outcomes
Build systems that reduce workload, not add complexity
Measure what matters – speed, conversion, cycle time, capacity
Automations that are documented and maintainable
Long-term thinking over short-term hacks
Let's Make Growth Inevitable.
Most agencies sell hours and call it strategy. We build the systems, watch the numbers, and tell you exactly what's working, what's leaking and what to fix next – using the same intelligence layer we run our own growth on. Book a Growth Call and we'll show you where you're leaking and what to fix first. Not a pitch.
- A diagnosis, not a pitch
- Real numbers, not vibes
- The same system we run our own growth on
Free 30-minute Growth Call. No hard sell.