Leadica HQ – Powered by GoHighLevel

    One CRM. One inbox. One growth engine.

    Leadica HQ brings the power of GoHighLevel into your business – combining CRM, pipeline management, email, SMS, AI voice, calendars, automation and reporting into one connected sales and marketing platform.

    Most businesses do not lose opportunities because they lack leads. They lose them because follow-up is slow, systems are disconnected and no one has a clear view of what happens next. Leadica HQ helps fix that.

    Powered by GoHighLevelBuilt for NZ & AU businessesCRM + automation + AIEmail, SMS, voice & calendarsImplemented by Leadica
    Leadica HQ · Overview
    Appointments4
    Harbour Marine
    $4,200
    Northside Electrical
    $1,850
    Coast Dental
    $3,100
    Auckland Air Co.
    $2,400
    Sarah · New enquiry
    Website form · 2m ago
    Hi, just sent through a quote request — when can someone call me?
    Hi Sarah — thanks. Booking you in for 2:30pm today. Confirm?
    Automated response sent
    Today
    2:30pm
    Sarah · Discovery call
    Pipeline
    $48k
    +12% this week
    Workflow
    Speed-to-lead · running
    The Problem

    Your leads should not be scattered across five different tools.

    A lead comes in from your website. Another from Facebook. Another from Google Ads. Someone replies to an email. Someone texts after hours. Someone books a call. Someone else needs a quote.

    Before long, the sales process is spread across inboxes, spreadsheets, phones, calendars, CRMs and team memory. That is where opportunities disappear.

    Leadica HQ brings the moving parts together – so your team can see the lead, track the conversation, trigger the follow-up and move the opportunity through the pipeline from one place.

    Leads sit too long before follow-up

    Sales conversations are spread across different inboxes

    Quotes and callbacks get missed

    Teams cannot see what stage each opportunity is in

    Marketing tools do not talk to the CRM

    Reporting shows activity, but not real pipeline movement

    Leadica HQ

    GoHighLevel, set up as your growth command centre.

    GoHighLevel is one of the most powerful all-in-one CRM and marketing automation platforms available for service businesses, agencies, consultants, trades, local businesses and sales teams.

    Leadica HQ gives you that platform with strategy, setup and support from Leadica. We help configure the system around your real sales process – not a generic template – so it becomes the place where leads are captured, conversations happen, appointments are booked, follow-up runs and growth is measured.

    Software alone does not create growth. A well-built system does.

    Feature Stack

    Explore the Leadica HQ feature stack

    Keep every contact, conversation and opportunity in one place.

    Leadica HQ gives your team a central CRM for leads, customers, conversations, tasks and activity history. Instead of searching through inboxes and spreadsheets, your team can see who the prospect is, where they came from, what they need and what should happen next.

    • Contact and company records
    • Conversation history
    • Notes, tasks and reminders
    • Lead source tracking
    • Customer journey visibility
    • Segmentation and tagging
    CRM & Conversations

    A CRM your team will actually use.

    Leadica HQ keeps the relationship visible. Calls, texts, emails, notes, bookings and opportunities can all sit against the contact record, giving your team context before every follow-up.

    Less guessing. More context. Better sales conversations.

    Leadica HQ · Inbox
    All channels
    Sarah Mitchell2m
    Email · Re: quote for heat pump install
    Liam Tane12m
    SMS · Yes — Thursday works
    Unknown1h
    Missed call · Auto text-back sent
    Coast Dental3h
    Email · Reschedule request
    Sarah Mitchell · EmailAssigned: James
    Hi team — could someone send through pricing on the 5kW unit?
    Hi Sarah — sending now, plus a calendar link if you'd like to chat.
    Reply via Email · SMS · Internal note
    Sales Pipeline Management

    Turn enquiries into a managed sales process.

    A lead is only useful if it moves. Leadica HQ gives your business a clear pipeline so every opportunity has a stage, value, owner and next step.

    More control over the journey from first enquiry to won deal.

    Leadica HQ · Pipeline
    New Lead8
    Harbour Marine
    $4.1k
    Coast Dental
    $2.8k
    Contacted5
    Northside Electrical
    $1.6k
    Appt Booked4
    Auckland Air Co.
    $4.3k
    Quote Sent3
    Vista Roofing
    $3.1k
    Won2
    Bayview Plumbing
    $1.3k
    Automation Workflows

    Follow-up that happens even when your team is busy.

    Automated workflows help respond to new enquiries, chase quotes, remind prospects, update pipeline stages and notify the right people when action is needed.

    Faster response. Fewer missed opportunities. Less manual admin.

    Leadica HQ · Automation
    Workflow · Speed-to-Lead
    Trigger: New form submission
    Send SMS — instant reply
    Send email — welcome
    Notify sales rep
    Wait 1 day
    Create opportunity
    Email, SMS & Voice

    Multi-channel follow-up from one platform.

    Some prospects respond to email. Others reply to SMS. Some need a call. Leadica HQ helps orchestrate the follow-up across the channels that matter.

    More chances to connect, without more chasing.

    Leadica HQ · Sequence
    SMS0m
    Hi {{first_name}} — thanks for getting in touch. Booking link: lea.dc/x
    Email+15m
    Quick intro + what to expect on the call
    Wait2d
    If no booking, continue
    SMS+2d
    Quick nudge — still keen for that call?
    Email+4d
    Case study: Harbour Marine — 38% more booked jobs
    AI for Speed-to-Lead

    AI that supports the sales process – not replaces it.

    AI can help qualify enquiries, answer basic questions, book appointments and route opportunities faster. Leadica helps configure AI with the right guardrails, tone and human handover points.

    Your team stays human. Your response time gets faster.

    Leadica HQ · AI Conversation
    AI Receptionist
    Inbound call · 1m 42s
    Qualified
    Call summary

    Caller is a homeowner in Mt Eden looking for a quote on a new heat pump install. Confirmed budget > $4k, available Thursday afternoon. Booked into James's calendar at 2:30pm.

    Intent
    Quote request
    Budget
    $4k+
    Booked
    Thu 2:30pm
    Handed to James · with full transcript
    Calendars & Booking

    Make booking the next step effortless.

    Leadica HQ can connect booking links, calendars, reminders and pipelines so prospects can move from enquiry to appointment without unnecessary back-and-forth.

    More booked calls. Fewer no-shows. Less scheduling friction.

    Leadica HQ · Booking
    Discovery Call
    30 min · James
    Round-robin · Auckland time
    Thu 14 Nov
    30 minutes
    SMS + email reminders
    Thursday 14 Nov
    Reporting & Visibility

    From marketing activity to commercial visibility.

    Leadica HQ helps you see where leads come from, how they move through the pipeline and what is converting. That gives owners and managers a clearer view of growth performance.

    Better decisions because the numbers are easier to see.

    Leadica HQ · Reporting
    Leads
    184
    +22%
    Booked
    61
    +14%
    Pipeline
    $48k
    +12%
    Won
    $11.2k
    +8%
    Leads by source · 30dView all
    Google Ads42%
    Meta28%
    Referral18%
    Why Leadica HQ

    GoHighLevel is powerful. That is exactly why setup matters.

    GoHighLevel can do a lot. CRM, automation, messaging, AI, calendars, campaigns, funnels, pipelines and reporting all sit inside one platform. But power without structure can quickly become messy.

    Leadica HQ gives you the platform and the implementation layer. We help map your process, configure your pipeline, build your workflows, write your messages, connect your tools and optimise the system over time.

    DIY GoHighLevel

    • You configure everything yourself
    • Generic workflows
    • Limited strategic guidance
    • Higher risk of messy setup
    • Harder to know what to automate first

    Leadica HQ

    • Setup guided by Leadica
    • Built around your sales process
    • Automation and messaging included
    • Practical support and optimisation
    • Growth-focused reporting
    Who It's For

    Who Leadica HQ is built for

    Leadica HQ is ideal for businesses that depend on enquiries, bookings, quotes, appointments, repeat follow-up or sales conversations.

    Trades and home services
    Professional services
    B2B service businesses
    Consultants and coaches
    Medical, dental and wellness clinics
    Real estate and property services
    Marine, automotive and high-value services
    Multi-location businesses
    Agencies and sales teams
    Use Cases

    What you can build with Leadica HQ

    Speed-to-Lead System

    A new enquiry comes in. Leadica HQ sends an instant SMS and email, notifies the team, creates the contact, adds the opportunity to the pipeline and triggers a follow-up sequence.

    Quote Follow-Up System

    When a quote is sent, Leadica HQ can trigger reminders, follow-up messages, internal tasks and pipeline updates so opportunities do not silently disappear.

    Missed Call Recovery

    If your team misses a call, Leadica HQ can automatically send a text-back message and invite the prospect to reply or book.

    Appointment Booking System

    Prospects can book directly through individual or team calendars, receive reminders and move automatically into the right pipeline stage.

    Lead Reactivation Campaign

    Old leads and dormant contacts can be re-engaged through segmented email and SMS campaigns, giving your business a new pipeline from contacts you already have.

    Sales Dashboard

    Track new leads, booked calls, pipeline value, conversion rates and follow-up activity from one reporting view.

    Implementation

    How we set up Leadica HQ

    Step 01

    Map

    We review your current lead sources, sales process, customer journey and follow-up gaps.

    Step 02

    Configure

    We set up your CRM, pipelines, calendars, users, fields, tags and core account structure.

    Step 03

    Automate

    We build the workflows that capture, route, follow up, nurture, remind and report.

    Step 04

    Launch

    We connect lead sources, test the system, train the team and launch the workflows.

    Step 05

    Optimise

    We monitor performance, refine messages, adjust automations and improve the system over time.

    Comparison

    Leadica HQ vs HubSpot vs Pipedrive

    A quick side-by-side of how Leadica HQ (built on GoHighLevel) compares to the two CRMs we get asked about most.

    CapabilityLeadica HQHubSpotPipedrive
    CRM & sales pipelineIncludedIncluded (Free + paid)Included (core product)
    Unified inbox (SMS, email, FB, IG, GBP, WhatsApp)IncludedPartial (paid tiers)Not native
    Email marketing & nurtureIncludedMarketing Hub (paid add-on)Add-on (Campaigns)
    2-way SMS to leadsIncluded (NZ/AU numbers)Paid add-on / 3rd party3rd party integration
    AI voice / receptionistIncludedNot nativeNot native
    AI chatbot (web, SMS, social)Included (Conversation AI)Paid add-on (Breeze)Not native
    Booking calendarsIncludedMeetings toolScheduler add-on
    Automations & workflowsVisual builder, unlimitedWorkflows (Pro+ tier)Automations (Advanced+)
    Websites, funnels & formsIncludedCMS Hub (paid)LeadBooster add-on
    Memberships & coursesIncludedNot nativeNot native
    Social media plannerIncludedPaid (Marketing Hub)Not native
    Payments, invoices & proposalsIncluded (Stripe)Partial (Commerce Hub)Add-on (Smart Docs)
    Mobile app for your teamIncluded (LeadConnector)IncludedIncluded
    Reviews & reputationIncludedNot nativeNot native
    Reporting dashboardsIncludedStrong (Pro+)Included
    Done-for-you NZ/AU setupYes — by LeadicaDIY or paid partnerDIY or paid partner
    Indicative starting priceFrom NZ$297/mo all-in — includes 5 users with email sending & calendar accountsFrom ~US$20 → $890+/mo by hubFrom ~US$14 → $99+/user/mo

    Comparison based on publicly listed features and pricing at time of writing. HubSpot and Pipedrive pricing varies by tier, seats and region — check their sites for live pricing. Leadica HQ pricing covers the platform plus our NZ/AU setup and support. AI (voice, chatbot) and SMS/phone services are usage-based and billed on top of the monthly platform fee.

    Ready to see what GoHighLevel could do inside your business?

    Leadica HQ gives you the power of GoHighLevel with the strategy, setup and automation support to make it work properly. Book a demo and we will show you how Leadica HQ could help capture more leads, speed up follow-up and give your team a cleaner sales process.

    FAQ

    Common questions about Leadica HQ

    GoHighLevel gives you the platform. Leadica HQ gives you the system.

    Build your sales and marketing command centre with Leadica HQ.

    See how GoHighLevel, configured by Leadica, can help your business capture more leads, automate follow-up, book more appointments and manage pipeline from one place.

    Book a Leadica HQ Demo