Leadica Training Programmes

    Build a business
    that grows better.

    Practical, commercially grounded training for New Zealand owners and senior managers who want stronger growth strategy, cleaner business systems, better follow-through and clearer management visibility.

    Growth strategy · Marketing & sales · CRM & customer journey · Business systems · Management visibility · Digital capability
    Seated business owner, confident and relaxed
    Capability that stays with you

    Training that changes Monday, not just the notebook.

    We train around the business you actually run. Your customers. Your workflow. Your numbers. Your management challenges. The aim is not to leave you with a folder of workshop notes. It is to help your managers see the business more clearly, make better decisions and improve the way work gets done.

    01

    Grow with more discipline

    02

    Improve the customer journey

    03

    Remove operational drag

    04

    See performance more clearly

    Practical business training

    Manage the whole commercial system around growth.

    Most training stays inside one department. Leadica connects growth, customer acquisition, workflow, information and management visibility so managers understand how the pieces affect each other.

    01Capability

    Growth Strategy & Marketing Capability

    A clearer plan for where growth will come from, and how to manage it.

    What you’ll learn

    • Clarify market, offer and commercial priorities.
    • Prioritise channels and improve lead generation.
    • Set useful marketing measures.
    • Connect activity to pipeline and revenue.
    02Capability

    Sales, CRM & Customer Journey Capability

    Give every opportunity a clear path, an owner and a next step.

    What you’ll learn

    • Map lead-to-customer flow.
    • Improve response and follow-up.
    • Structure CRM stages, ownership and management visibility.
    • Improve quoting, handovers and lost-opportunity recovery.
    03Capability

    Business Systems & Workflow Optimisation

    Build the management capability to improve how work moves through the business.

    What you’ll learn

    • Map current processes.
    • Identify repeated admin and handover friction.
    • Design better information flows and operating procedures.
    • Prioritise system improvements by commercial value.
    04Capability

    Management Reporting & Decision Systems

    Know what matters, what is changing and what to act on next.

    What you’ll learn

    • Define KPIs that support your management decisions.
    • Build a simple daily, weekly and monthly management rhythm.
    • Connect marketing, sales, operations and finance signals.
    • Turn dashboards and reporting into action.
    05Capability

    Digital Tools, AI & Automation for Managers

    Make sensible technology decisions with the business outcome in view.

    What you’ll learn

    • Assess when CRM, digital tools, AI or automation are genuinely useful.
    • Redesign the process before selecting the tool.
    • Set sensible governance, privacy and human oversight.
    • Use prompts and workflows practically and measure commercial return.
    The Optimised Business framework connecting customer growth, delivery, customer experience, operations, decisions and people leverage
    The Optimised Business lens

    We start with growth. Then we improve the work around it.

    The strongest improvements rarely stay inside one department. Faster follow-up affects sales. Better handovers affect customers and margin. Clearer reporting changes management decisions. Our training uses the six pillars to help managers see those connections.

    Win More Customers / Deliver Better / Delight Customers / Run Leaner / Make Better Decisions / Empower Every Employee

    How training works

    Learn it. Apply it. See what changes.

    1. Diagnose the real management challenge

      We start with the current business, not a generic course deck.

    2. Learn the method on your own business

      Use real workflows, numbers, customer journeys and decisions.

    3. Apply it while the context is fresh

      Managers leave with actions, templates, measures or an improvement plan they can use.

    4. Review what changed

      Where appropriate, return to the measures and decide what needs to improve next.

    The goal is capability, not dependency.

    Who it is for

    Built for established businesses ready to grow and operate better.

    For New Zealand owners, managing directors, GMs, heads of sales, marketing and operations, and senior managers. Suitable where managers are accountable for growth, customer experience, systems, team capacity or performance.

    • Owner
    • GM
    • Sales
    • Marketing
    • Operations
    • Admin & finance
    Practical experience

    Real-world operators, not classroom-only trainers.

    Leadica’s training is informed by real work across growth marketing, CRM, customer journeys, workflow, reporting and business optimisation.

    Phil Dossett

    BCom Marketing. More than 30 years in advertising, marketing, digital growth and business systems, with former corporate Quality Assurance training experience. Phil connects growth strategy with the processes and measures that help a business follow through.

    Richard Jessep

    More than 20 years across business strategy, sales, management and operations. Extended DISC Certified Practitioner and Licensed MAUS Advisor. Richard brings a practical management perspective to planning, team capability and operational decisions.

    A selection of businesses Leadica has worked with across its commercial services.

    Your questions

    Business training, explained.

    What business training programmes does Leadica provide?

    Leadica provides practical training in growth strategy and marketing, sales and CRM, customer journeys, business systems and workflow, management reporting, and digital tools including AI and automation. The focus is better management decisions and commercially useful improvements.

    Is the training customised to our business?

    The training is shaped around your business and the management capability you want to strengthen. We agree the scope first, then use relevant workflows, customer journeys, information and decisions rather than relying only on a generic course deck.

    Who should attend?

    Owners, managing directors, GMs, heads of sales, marketing and operations, and senior managers responsible for customer experience, systems, team capacity or performance. We agree the right participants based on the programme and the decisions they need to make.

    Do you train teams as well as individual managers?

    Training can be scoped for individual managers or teams. The format and number of participants are agreed around the programme, the business context and the capability you want to develop.

    Is this software training?

    The focus is management capability, not instruction in a particular software package. CRM, reporting tools, AI and automation may be considered where useful, but the starting point is the process, the decision and the business outcome.

    How long are the programmes?

    There is no single fixed duration. Format and scope are agreed based on the programme, the management challenge and the number of participants. We confirm the proposed approach before you commit.

    Can Leadica help implement improvements after the training?

    Yes. Implementation can be separately scoped under a commercial agreement where it is useful. There is no obligation to engage Leadica afterwards, and implementation is not assumed to be included in the training.

    Is training available anywhere in New Zealand?

    We welcome enquiries from businesses anywhere in New Zealand. We agree delivery arrangements, including whether remote sessions or in-person work are suitable, when we scope the programme.

    Start with a conversation

    What would your managers improve if they could see the business more clearly?

    If your business has opportunity but too much still depends on chasing, manual follow-up, scattered systems or unclear reporting, talk to us. We’ll help identify the management capability worth strengthening first.