30+ hours a week back, and more quotes turning into work
Leadica streamlined quoting, automated lead engagement and connected the workflow around Fergus — cutting admin, improving quote conversion and lifting monthly revenue.
Marine services · Auckland
- Hours saved each week
- 30+
- Increase in quote conversion
- 28%
- Increase in monthly revenue
- 31%
Marine Detailing Co
Marine services
Slow quoting and inconsistent follow-up
Quoting automation + Fergus workflow
Faster response, higher conversion, revenue growth
- Drag
- Founder-dependent enquiry and quoting created delays and made growth harder to scale.
- System
- Connected enquiry response, CRM and a Fergus-linked quoting workflow.
- Return
- Faster response, cleaner quoting and less founder admin.
Strong demand, but a slow system behind it
Marine Detailing Co had strong service demand, but too much of the sales and quoting process relied on manual work. Quoting took too long, follow-up was inconsistent, and valuable owner time was being pulled into repetitive admin. Leads were coming in, but the system around them wasn't built to respond fast, quote efficiently and keep momentum moving.
Manual quoting slowed the team down
Every quote required hands-on effort, creating bottlenecks in busy periods and delaying customer responses.
Follow-up depended on people remembering
Without a structured system, leads slipped through the cracks and opportunities stalled before a decision.
Too much admin sat with the owner
Key people were spending time on repetitive process work instead of the higher-value activity that grows the business.
A practical growth system, not just a campaign
Leadica designed a growth and operations system around the business — a faster path from enquiry to response, from quote to decision, and from admin-heavy process to a workflow the team can actually run.
Structured quoting workflow
A streamlined process that reduced time-to-quote and improved consistency across the team.
Lead engagement automation
Automated follow-up that keeps leads warm without relying on manual chasing.
Fergus-connected workflow
Integrated with the existing job management system so nothing falls between the gaps.
Faster enquiry-to-quote handoff
Less friction from first contact to quoted work, accelerating the whole sales cycle.
A connected system from enquiry to close
Instead of manual chasing, the work moves through one connected path that improves speed-to-lead, reduces quoting friction and keeps customer communication going.
Enquiry comes in
Form, call or ad click captured in one place.
Lead is responded to quickly
Automated first response within minutes, not days.
Quote workflow is triggered
Structured quoting replaces ad-hoc estimating.
Fergus stays in the loop
Job management stays current without double entry.
Follow-up runs until won or closed
Sequences continue without anyone chasing.
Results that changed the economics of the business
This wasn't just a nicer workflow. Less time lost in quoting and follow-up, more opportunities handled properly, and more revenue captured from work that may otherwise have stalled.
- Hours saved each week
- 30+
- Increase in quote conversion
- 28%
- Increase in monthly revenue
- 31%
Why this matters for trade businesses
Many trade and field service businesses already use solid job management software, but still lose momentum before the quote, around the quote, or after the quote. That's where Leadica adds value — generating demand, reducing quoting friction and automating the follow-up that helps more work turn into revenue.
More enquiries entering the pipeline
Consistent demand generation that keeps work flowing without relying on word of mouth alone.
Faster, cleaner quoting
Structured processes that get quotes to customers while they're still warm.
Better follow-up around your existing systems
Automation that works alongside tools like Fergus, not against them.
“We were drowning in admin before Leadica. Now leads get contacted in under a minute, quotes go out same-day, and I actually have time to focus on growing the business.”
Harry King · Managing Director, Marine Detailing Company
Related capabilities
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