46% more enquiries from a platform architects can actually specify from
A rebuilt digital platform that presents DCA's full façade range, gives architects the technical resources they need, and nurtures enquiries automatically.
Building & construction materials · Australia
- More enquiries
- 46%
- Lift in engagement rate
- 115%
DCA Façade
Building and construction materials
Australia
Product platform, technical resources, automation
46% more enquiries, 115% engagement lift
- Drag
- A dated website buried DCA's product range and gave architects no easy way to specify or evaluate systems.
- System
- A rebuilt site with a full product catalogue, technical resources for architects, project case studies and marketing automation.
- Return
- 46% more enquiries and a 115% lift in engagement.
A vast product range that nobody could navigate
DCA Façade is a leading name in architectural façade solutions, transforming commercial and residential exteriors across Australia and sourcing from global manufacturers — Rieder GRC from Austria, ItalMesh from Italy and Terracotta Tile systems from Spain. Architects and builders trust the products, but a dated website buried the range and gave commercial architects and developers no straightforward way to evaluate systems or access technical detail.
The range was hidden
A large, genuinely differentiated catalogue was hard to browse and harder to compare.
No technical resources for specifiers
Architects and developers couldn't get the detail they needed to specify a system.
Enquiries weren't nurtured
Interest arrived and then went quiet, with no structured follow-up behind it.
A specifier-first platform with nurture behind it
We rebuilt the site on WordPress and Elementor so DCA's own team retains flexibility, then designed it around the two audiences that matter: architects specifying a system, and developers evaluating one.
Large product catalogue presentation
The full range presented so systems can be browsed, compared and shortlisted.
Technical resources for architects
Specification-grade detail available where specifiers look for it.
Project case studies
Completed work across Australia and New Zealand as commercial proof.
SEO and responsive design
Built to be found and to work properly on site as well as at a desk.
Marketing automation
ActiveCampaign nurture so enquiries stay warm through long specification cycles.
More enquiries, and better-engaged ones
46% more enquiries and a 115% lift in engagement rate — with specifiers spending real time in the product and technical content rather than bouncing off a brochure site.
- More enquiries
- 46%
- Lift in engagement rate
- 115%
Why this matters in specification-led sales
In construction materials the buying decision is made long before the enquiry. If your product isn't easy to evaluate and specify, you're excluded from the shortlist without ever hearing about it.
Specifiers need detail, not marketing
Technical resource depth is a commercial asset, not a support cost.
Long cycles need nurture
Automation keeps you present across a specification cycle measured in months.
Proof travels
Completed projects give architects the confidence to specify.
Related capabilities
Let's Make Growth Inevitable.
Most agencies sell hours and call it strategy. We build the systems, watch the numbers, and tell you exactly what's working, what's leaking and what to fix next – using the same intelligence layer we run our own growth on. Book a Growth Call and we'll show you where you're leaking and what to fix first. Not a pitch.
- A diagnosis, not a pitch
- Real numbers, not vibes
- The same system we run our own growth on
Free 30-minute Growth Call. No hard sell.