42% more click-throughs to loan applications in 30 days
SEO-optimised landing pages bringing high-intent traffic, a streamlined application process, and continuous refinement from real user behaviour.
Consumer finance · New Zealand
- More click-throughs to loan applications
- 42%
- Lower bounce rate in the first 30 days
- 26%
Finance Now
Consumer finance
New Zealand
SEO landing pages, CRO, behaviour tracking
42% more application click-throughs, 26% lower bounce
- Drag
- Applying for a loan online had too much friction, and the site wasn't converting the traffic it attracted.
- System
- SEO-optimised landing pages, conversion rate optimisation and performance tracking with heatmaps and session recordings.
- Return
- 42% more click-throughs to loan applications and a 26% lower bounce rate, in the first 30 days.
Good traffic, poor conversion
Finance Now needed a high-performance, conversion-driven platform that made applying for a personal loan seamless. Applying online carried too much friction, and the site wasn't converting the traffic it already attracted — visitors arrived with intent and left before starting an application.
The application path was heavy
Too many steps and too much explanation between intent and starting an application.
Traffic wasn't matched to intent
Visitors landed on pages that didn't answer the question they searched for.
No behavioural insight
There was no visibility into where people actually stalled.
High-intent traffic into a streamlined application
We matched search intent to purpose-built landing pages, then removed the friction between arriving and applying — and kept refining it with real behavioural data.
SEO-optimised landing pages
A targeted keyword strategy driving high-intent traffic to the right page.
Conversion rate optimisation
The application process streamlined so starting is the obvious next step.
Heatmaps and session recordings
Real user behaviour used to find and remove remaining stalling points.
Continuous performance tracking
Ongoing measurement so the experience keeps improving after launch.
More applications from the same audience
42% more click-throughs to loan applications and a 26% lower bounce rate in the first 30 days — more value from traffic the business was already paying to attract.
- More click-throughs to loan applications
- 42%
- Lower bounce rate in the first 30 days
- 26%
Why this matters in regulated consumer finance
In finance, the application is the conversion. Every extra step between intent and application costs a customer who was ready to proceed.
Intent-matched pages convert
The right answer on arrival removes the reason to go back to search.
Fewer steps, more applications
Application friction is the single biggest lever in the funnel.
Behaviour beats opinion
Recordings and heatmaps end the internal debate about what to change.
Related capabilities
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