181% more users and 408% more engagement time in 90 days
A custom product platform built for a technical range — standards-based filtering, protected file approval and wishlists specifiers actually use.
Industrial manufacturing · Australia
- Increase in total users (13,048 to 36,690)
- 181%
- Increase in engagement time (19s to 96s)
- 408%
Raven Products
1950, Australian family company
Australia, NZ, UK, Middle East, Asia Pacific
Centra custom product platform (Laravel)
181% more users, 408% more engagement time
- Drag
- Raven's complex product range and specifications overwhelmed standard ecommerce platforms and confused buyers.
- System
- A custom product platform (Leadica's Centra, built in Laravel) with complex filtering, account logins and file approval.
- Return
- 181% more site users and a 408% jump in engagement time, in the first 90 days.
A technical range that standard platforms couldn't handle
Raven Products, established in 1950, is an Australian family company making door seals, window seals, weather strip, access threshold ramps and related architectural hardware, trusted across Australia, New Zealand, the UK, the Middle East and Asia Pacific. Its complex product range and technical specifications overwhelmed standard platforms, making it hard for architects and specifiers to find and compare the right products.
Products couldn't be compared
Specifiers needed to filter against building and safety standards, not browse categories.
Image-heavy technical content was slow
Detailed renders and drawings made standard platforms sluggish.
Intellectual property needed protecting
Technical files couldn't simply be published to anyone who arrived.
A purpose-built product platform
We built the site on Centra, Leadica's proprietary product platform written in Laravel, designed for exactly this kind of technical catalogue.
Standards-based filtering
Complex filtering that matches products to building and safety standards.
Fast, responsive performance
Built to stay quick despite an image-heavy technical catalogue.
Account login and file approval
A custom approval system protecting Raven's intellectual property.
Wishlists for specifiers
Architects can save and share product selections across a project team.
More visitors, staying far longer
In the first 90 days, total users rose 181% from 13,048 to 36,690, and engagement time rose 408% from 19 seconds to 96 seconds — the signature of a catalogue people can actually use.
- Increase in total users (13,048 to 36,690)
- 181%
- Increase in engagement time (19s to 96s)
- 408%
Why this matters for technical manufacturers
For a manufacturer, the website is a specification tool. If specifiers can't filter to a compliant product in a couple of steps, they specify someone else's.
Filtering is the product experience
Compliance-led search is how technical buyers actually shop.
Engagement time signals intent
Longer sessions on a technical catalogue mean real specification work.
Protecting IP builds trust
Gated approval lets you share detail without giving away the design.
Related capabilities
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