198% revenue growth in 18 months
Checkout optimisation, expanded paid search, SEO, weekly email and a loyalty programme turned a store that was hard to buy from into a repeat-purchase engine.
Ecommerce · Flowers & gifts, New Zealand
- Revenue growth in 18 months
- 198%
- Drop in Google Ads cost per acquisition
- 65%
Wild Poppies
Ecommerce — flowers and gifts
New Zealand
CRO, paid search, SEO, email, loyalty
198% revenue growth, 65% lower CPA
- Drag
- The online store made it too hard for customers to send flowers and gifts, capping revenue and repeat purchases.
- System
- A faster checkout, expanded Google Ads across NZ, Australia and the UK, SEO, weekly email marketing and a loyalty programme.
- Return
- 198% revenue growth in 18 months and a 65% drop in Google Ads cost per acquisition.
Demand was there. Completing the purchase wasn't.
Wild Poppies needed a streamlined, high-converting online store for sending flowers and gifts across New Zealand. The existing store made it too hard for customers to finish a purchase — navigation bottlenecks, a slow cart and confusing delivery options capped both revenue and repeat business.
Checkout lost buyers
A slow cart and unclear steps meant customers dropped out with intent to buy.
Delivery expectations were unclear
Timing and cost varied by location and time of day with no clear answer on-site.
No repeat-purchase mechanism
Nothing brought good customers back for the next occasion.
Fix the buying experience, then scale demand into it
We optimised the store first so every extra visit was worth more, then expanded acquisition and built the retention layer behind it.
Website and checkout optimisation
A faster cart and checkout, with heatmaps and user testing used to remove navigation bottlenecks.
Bespoke delivery timing system
Delivery timing and cost calculated by time of day and location so customers know exactly what they get.
Expanded Google Ads
Paid search scaled across New Zealand, Australia and the UK.
SEO enhancements
Organic visibility built for occasion and gifting search demand.
Weekly email marketing
A consistent programme driving occasion-led repeat purchase.
Loyalty and first-purchase incentives
A rewards points programme plus a first-time buyer discount to convert and retain.
More revenue, at a much lower cost of acquisition
198% revenue growth in 18 months and a 65% drop in Google Ads cost per acquisition — the compounding effect of a store that converts better and customers who come back.
- Revenue growth in 18 months
- 198%
- Drop in Google Ads cost per acquisition
- 65%
Why this matters in ecommerce
Paid traffic into a leaky store is the most expensive mistake in ecommerce. Conversion and retention work first makes every acquisition dollar go further.
Conversion is cheaper than clicks
Removing checkout friction lifts every channel at once.
Clarity closes sales
Answering the delivery question on the page removes the reason to hesitate.
Retention lowers CPA
Repeat purchase quietly halves what you can afford to pay for a customer.
Related capabilities
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